UK Search Engine Positioning Services
Website Overhaul
The ultimate goal of every web site is to be included in
the first 10 search results. But how do you accomplish this?
Generally speaking search engines read and memorise the words
on a web page. If the word that the "searcher" enters
into the query is not on the page, no match results and the
page will not be listed. However each search engine uses different
techniques for its searches.
Search engines may look for titles, content, keywords and
descriptions (as included in HTML "META tags") or
some combination of the above. Once the content has been developed,
the search engines use algorithms to rank the pages by generating
a Confidence or Relevance Factor that is displayed as a percentage
or points with the search results.
The Relevance Factor is determined by how many times a word
is used in a document and how it is used. Ranking also may
be determined by a site reviewer or by the number of web sites
that link to your web site, indicating its credibility or
popularity.
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More on Developing Searchable Pages
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Are you easy to find in the search engines?
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Are you having trouble getting your web site site advertising
found in the search engines?
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Would you like better search engine positioning?
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We do NOT use "doorway pages", "trickery"
or "spamming techniques". We work with you to make
your site content rich and search engine friendly. Only then
will you find that your site stays in the top ten long-term.
Don't settle for a web designer who says they'll list you
with the top internet search engines... you need your own
Internet Marketing Consultant who will get you in the top
ten for your selected keywords.
Here's what we can do for you.
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Web site content review
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Keyword/URL ranking report
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design efficiency (regarding search engines)
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meta tag placement
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present search engine and directory positioning
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competitor site analysis
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link analysis
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Call today to discuss your Search Engine Positioning
Needs - Phone 0800 980 5125
Preparation
After consultation and agreement on basic strategy, the entire
site is reviewed: Site pages are prepared for submission:
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Design modifications
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keyword research
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meta tag revision (keywords and copy) and installation
instructions
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"supplemental" page design & construction
Supplemental pages will be created based on keyword
popularity and then content topics. They will be optimised
for a "general" search engine or directory
listing.
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Submission
Site and page submission takes place in two phases:
To expedite the process, after the keyword research has been
completed, we can submit to Yahoo and Looksmart as well as
all the pay-per-click engines.
After the existing pages have been modified and supplemental
pages have been created and posted, we submit to the remaining
search engines and directories:
to all the remaining major search engines and directories.
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to a second level of search engines and directories
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to a specialised list of niche directories, award sites,
etc.
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Additional listing considerations:
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research into individual search engine options such
as proprietary channels, directories, etc.
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suggestions or solicitations for editorials, etc.
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research options for leveraging banner placements and
purchase
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Link popularity
Link popularity has become increasingly important in determining
search engine rankings. We will recommend a customised strategy
once the main research has been completed.
Statistic analysis, monitoring and maintenance
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initial (6 week) review, and assessment for positioning
results, trend analysis
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adjustments and changes recommendations and implementation
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Documentation and Reports
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search engine ranking by keyword report (initial and
6 week)
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submission & verification logs
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Follow-up and maintenance
After six weeks, we will evaluate your positioning and results
and recommend adjustments to the site and resubmit pages as
necessary.
Ongoing maintenance (optional)
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periodic statistic reports (or analysis of client’s)
and reviews with recommendations for updates, changes
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notification of significant search engine policy changes,
modifications
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updates of existing pages and addition and submission
of new site pages
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re-submission of pages as necessary
periodic strategy review, modification
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