Example Estate Agency Web Site Analysis
'Your site needs content. Your single page conveys a lazy
attitude to the Internet. By allowing access to useful information
for all types of visitors you will be perceived as helpful,
visitors will come back to read more and refer their friends
to your pages and you will establish a valuable resource for
re-locators to your area and for the local community.'
'Your graphics files are far too large (over 80K average
per page) which means longer download times than necessary.
People are extremely impatient on the Web and will click of
a slow site within seconds, never to return. We can take your
existing logos etc. and by hand compressing and optimising
them achieve faster page downloads without any loss of quality'.
'Your name may be an excellent tool in the real world but
it is impossible to imagine anyone who did not already know
you typing this in when looking for surveying services or
property. A more obvious choice running in parallel with your
actual name will help drive more visitors to the site.'
'You are not getting enough traffic to the site. Your site
looks good, and your services are excellent but no-one is
coming to see you? By addressing your name, content, layout,
meta-tags and site promotion this can be solved and will help
search engines (Yahoo!, Excite, MSN etc.) to find and categorise
you.'
'Search facilities and links to property databases may drive
some traffic to your site and may be useful service. Unfortunately
they do not allow sufficent browsing of properties. Users
are too often confronted with narrow search results, too many
results or no properties at all. Moreover because of the number
of sites offering this service they know that they must try
searching several times using several different systems before
they see tangible results. We therefore strongly recommend
that while keeping your links with this service-Propertyfile,
you also have pages of all your available properties which
people can browse. '
'Your contact name is too difficult to find at the bottom
of the pages. Quite simply it should jump out of the pages
as this is the most important tool you have, namely the phone.
It will also not work with people who do not have email programmes
on their system such as those browsing in an Internet café.
A form to email script will allow such people to communicate
better.'
'Your site does not follow Internet protocol, so called
Netiquette. This is preventing it receiving acclaim, rankings
and repeat visits. A text based site map, clearly marked contact
buttons, home buttons and navigational aids will enable you
to achieve higher rankings and boost confidence in your service.'
'To help people to find their way around we recommend a
new dual frameset and some layer based menu systems. This
architecture will support this and other expansions in the
future.'
'To keep existing customers and visitors long term, a far
more efficient business strategy than trying to lure a constantly
changing new batch you need to know what they think. Feedback
and inquiry forms, site analysis, site statistics as well
as e-mail harvesting are vital tools your site doesn't utilise
yet.'
|
