Web site advertising and marketing for estate agents

Since most website traffic comes from the major search engines and directories (Yahoo, Google, AltaVista, HotBot, Infoseek/Go, Excite, WebCrawler, AOL Search, MetaCrawler, Lycos, GoTo, MSN Search, DMOZ, LookSmart, Northern Light and Netscape Search), it is very important to have a high search engine ranking with your specified keywords in these search engines. To obtain higher rankings in the search engines, it is usually necessary to optimise all the pages of your website and submit them to all of the major search engines.

After consulting with you (the client), and thoroughly reviewing the site, we will recommend design and technical modifications. The key to this project is determining the most productive keywords/categories, building optimised supplemental pages around them, evaluating results, then refining and resubmitting periodically. We believe this focused, ongoing approach will be the most effective.

We offer a fully managed solution that makes sure your web site can be found by people looking for your services. Property sellers, purchasers and investers alike are using the internet to search for properties or property services in your area. Search engines are easy to use and home buyers use specific search terms to find what they are looking for.

With Merchant Internet we ensure that you will have the pages that enjoy a top ten listing on property searches relative to your location. If internet users are looking for the answer or property that you have, it is our job to make sure that they can find you.

Here's what we do.

Internet marketing and promotion for UK estate agents If you already have a web site or if you think that being on Prime Location, Asserta, Right Move, Find a Property is what it is all about.
Web site advertising and marketing for UK estate agents If you already have a web site but can't understand why you are not getting enough enquiries. It is because you are not at the top of the search engines
UK Estate Agent web site promotion Top of the search engines? How does that work? Is there a quick fix?
Local estate agents portals I understand the search engines. I want to be top of all of the ones relevant to my area.
Property portal seamless database integration What is the cheapest way to get my properties in front of my greatly increased number of potential clients?
Web site advertising administration and updating What is the best way to get my properties in front of my greatly increased number of potential online clients?
Putting UK estate agents web sites to work What else can it do? I want to greatly improve office administration but can't find the right software for us.
Bulk email marketing I want to use bulk email to open up new areas of business and to remarket to my existing client base.
'National Association of Estate Agents' web guidelines Can you help me with these new Interner guidelines
Other UK estate agent web site advertising problems What are 10 things I may be doing wrong?

The bottom line is that if your properties, services or financial products are not available on the front page of search engines you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

Search engines exist to serve their customers the information they require.

If your Estate Agency is not listed, they can not help you.

Our service is based around getting as many pages related to property and your location on to the internet as possible.We make sure each of these pages is targeted to appear exactly where your prospective customers will be looking for providers of your services.

Take your existing logo and develop a graphical look for your website, buttons and banners

Take your existing copy and place it within the framework of the site.

We would hope to include your terms and conditions, property marketing schedule and any other information that you may feel appropriate.

Source and insert copy relevant to the sections and locations that you cover, Relocation, Residential Sales, Lettings, Property Management.

Keyword all pages individually to cover searches relevant to your location and industry.

Submit all pages on a regular basis to the major search engines and amend keywords to optimise positioning on the more competitive searches.

London and UK Internet Consultants specialising in Internet Marketing, E-Commerce and Advertising