Why Export?

Businesses enter the field of exporting for many and varied reasons, not the least of which might be to extend the market for a product that has proved popular on a domestic level. If the product or service is applicable to a wider market and it has been tested in the UK, chances are exporting it will prove similarly profitable. Not so good a marketing strategy however, is the decision to export something because it has not proved popular in the domestic marketplace.

Some businesses begin with export marketing included in their corporate plan; others slip gradually into exporting, perhaps having been approached by an overseas buyer with whom a profitable business relationship emerges, and it subsequently becomes clear that other exporting avenues might also prove profitable.