Why Export?
Businesses
enter the field of exporting for many and varied reasons,
not the least of which might be to extend the market for a
product that has proved popular on a domestic level. If the
product or service is applicable to a wider market and it
has been
tested in the UK, chances are exporting it will prove similarly
profitable. Not so good a marketing strategy however, is the
decision to export something because it has not proved popular
in the domestic marketplace.
Some businesses
begin with export marketing included in their corporate plan;
others slip gradually into exporting, perhaps having been
approached by an overseas buyer with whom a profitable business
relationship emerges, and it subsequently becomes clear that
other exporting avenues might also prove profitable.
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