Useful Reading and Sources of Further Information
'Marketing
Without Frontiers' is the title of an excellent - and free
- book issued by the Post Office. Providing a useful insight
into exporting to most other countries, this document might
be obtained from:
Marketing
Without Frontiers, Royal Mail International, 12 - 15 Fenton
Way, Basildon, S15 4BR
Periodicals
and regularly updated publications of interest to exporters
include the following:
'Direct Marketing International', 3 Bridgefoot, Market Deepong,
Peterborough, PE6 8AA
'Direct Response by George!', Greenhouse Publishing, 4 Market
Place, Hertford, Herts., SG14 1EB
'Direct Response Magazine', Greenhouse Publishing, 4 Market
Place, Hertford, Herts., SG14 1EB
'Precision Marketing', Centaur Communications Ltd., St. Giles
House, 50 Poland Street, London, W1V 4AX
'Eurotrade', 25 Helen Road, Hornchurch, Essex, RM11 2EW
'Export Courier', Stoke and Lindley Jones Ltd., 36 Stonehills
House, Stonehills, Welwyn Garden City, Herts., AL8 6NA
'Export Digest', Croner Publications Ltd., Croner House, London
Road, Kingston-upon-Thames, Surrey, KT2 6SR
'Export Times', 4 New Bridge Street, London, EC4V 6AA
'Export Today', Setform Ltd., Europa House, 13-17 Ironmonger
Row, London, EC1V 3QN
'International Freighting Weekly', Maclean Hunter Ltd., Maclean
Hunter House, Chalk Lane, Cockfosters Road, Barnet, Herts.,
EN4 OBU
'Euromarketing', Crain Communications, 75-77 Cowcross Street,
London, EC1M 6BP
'Overseas Trade' is a monthly magazine published by the Department
of Trade and Industry, aimed at keeping exporters up to date
with tariff changes and opportunities in global markets. Contact:
The Department of Trade and Industry, 1 Victoria Street, London,
SW1H OET
'Croner Reference Book for Exporters', is one in a large series
of loose-leaf reference documents, regularly up-dated and
available on subscription from:
Croner Publications, Croner House, London Road, Kingston upon
Thames, Surrey, KT2 6SR
'Enterprise Initiative' is a government sponsored scheme providing
the entrepreneur access to experts in various fields of business
and marketing. A free booklet is available by telephoning:
0800 500 200
Government literature is also available free to those interested
in marketing in Europe. Telephone: 081 200 1992
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