Communication Solutions
Connection
Businesses now realise that they have
to be able to communicate with consumers, or all the marketing
in the world does you no good.
A permanent connection to the internet
either by ADSL or a dedicated leased line can guarantee connections
for incoming mail, giving you the chance to respond right
away to a new enquiry, while the prospect is still 'warm.'
E-mail
Many business are struggling even
to come to terms with using the internet for the delivery
of bulky business details. Yet e-mail can also be used to
entice the consumer away from portals, directories and other
listings sites and to send the consumer more detailed and
fresher information than they can get for themselves. Using
the Internet as a communication and information delivery tool
rather than just as a marketing tool, effective e-mailing
can add value to every stage of the business transfer process
by helping to increase desktop productivity, enhance business
skills and win new clients.
Intranet
Having your own 'Intrantet' - an internal
version of the Internet for staff only - can allow staff quick
access to frequently-used information to help them in their
communications with customers. Just as with the Internet,
staff can quickly display the information in their browsers
and use it as required. And because the Intranet is centrally
managed, it can save duplication of effort: any staff member
who produces or locates data that may be useful to colleagues
can add it to the Intranet by the simple process of saving
it to the appropriate location on the server, in the appropriate
format, and adding a link to your index page. Alternatively,
just having a central shared 'data' folder on the server can
be sufficient for many people's needs, even if it isn't quite
as slick.
Unified Messaging
More instructions, more clients, more
deals: the question is, how best to keep the numbers up at
the lowest cost? Communication. It is accepted that clients
now demand that you:
- keep in touch by email, fax,
phone, mobile and in person;
- seem to remember what they want;
- always offer them full details;
- present your information instantly
24hrs a day around the world.
Everything you use in and around your
office and your website should communicate smoothly, everything
should be managed and recorded and you should aim for the
lowest cost to do this. Sounds impossible? High technology
has already enabled some business s to deliver these levels
of service today. With databases on web sites, telephone systems
popping up caller details on your computer screen and fax
machines integrated with e-mail, the cost and time savings
are often enourmous. Unified messaging is the theme of tomorrow's
business.
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