Communications
Overview
The net is not a substitute for face
to face interaction. It is another channel of distribution.
Rather than sending a hundredweight of paper to potential
clients, you have an online brochure to which they can be
referred. People use the web for research. If you consider
that probably 80% of the business function is information
gathering and delivery, and 20% client relationship management
and closing deals, then the net can make the business ’s
task much more effective. Using rich content, sending your
details around multiple portals and e-mailable tours will
all boost revenues and instruction levels.
Consumer confidence and profitability
can be enhanced by bringing up the standard and quality of
services through the use of the very best web technology.
Problems
Fifty percent of first-time home buyers
are visiting the Internet to look for business and home-buying
information before contacting an business. These online buyers
are twenty years younger than the average business. These
buyers grew up using computers and these Internet users use
e-mail, digital photography and other Internet tools to stay
in touch with family and friends as part of their daily routine.
However, the fastest-growing group
of Internet users is over 55 years of age. And they have been
quick to learn. They expect others to know how to use those
same tools for business, leaving the average business with
a very steep learning curve. Consumers find business s from
search engines and business portal listing and then e-mail
an enquiry. But how can business s build the relationships
needed to survive in business if they can not guarantee to
communicate with the client once contacted?
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