Internet marketing design solution, web site optimisation
Web Site Optimisation Solution
On the Web, good design means good
proportions, appropriate typefaces, clear layout, and color
combinations that work. Overall the most important feature
of web site promotion is the organisation. That is what visitors
will notice first. It should be possible to "read" the structure
of a page at a glance. A high quality web site looks clear.
A badly designed web site promotion looks haphazard..
Web Site Optimisation: Navigation
A well-designed site simplifies the
task of locating information, and facilitates the user’s ability
to move from one page to another. The architecture of the
site provides the users a means of identifying their current
location in the site’s space and provides navigation tools
to guide them from one location to another. Navigation should
be easily learned and should remain consistent throughout
the site. Make your navigation scheme transparent to your
users. Users will not spend the time to learn a complicated
scheme. Remember you have only one chance to make a good first
impression. Be consistent in the placement and design of navigation
elements. Users expect that navigation buttons and bars be
displayed in the same place on every page. Consistency builds
the users’ trust and enhances the quality of the experience.
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Web Site Optimisation: Graphics
Graphics are used in web pages for
navigation or as design elements—for logos, illustrations,
and decoration. When using graphics always keep file sizes
small. Commercial software is available to "optimse" or reduce
file sizes. A Web page consists of text and images, and everyone's
text looks the same, so the difference in production values
between good webites and mediocre ones depends almost entirely
on images, gifs and jpegs, whether they are product images,
display text, logos, button bars, bullets, or what have you.
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Web Site Optimisation: Content
Content could mean high quality graphics,
or streaming audio, or interactive on-line games. For business
Web sites, it usually means information. As only by providing
lots of crisp and concise content can a business claim and
establish its true online location. Since most people depend
on search engines to find information, knowing how to attract
UK search engines to your web site should be considered. The
more information you publish, the more search engines have
to find on behalf of their customers. This highly targeted
traffic in turn has the potential to create more leads and
sales for your company.You may lose the opportunity to gain
some control over this valuable online route to market with
a purely graphical representation of your business. With fresh
content, your customers will visit more often, stay longer
and have a better experience on your site. Thus attracting
a growing stream of people who may never have noticed you
before, people who may have a strong interest in what you
are doing.
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Web Site Optimisation: Editing
Keeping your business details, and
the content of your site fresh is a demanding, full time job.
A database driven site frees up time and adds power to your
marketing campaigns. Just login to your site and edit business
details, photographs, text, pages and even your local directory
24hrs a day. You can edit things from any Internet enabled
computer and changes take place instantly. Once your site
is database driven you can send anything from business files,
photos or mailshots all over the web. Keeping other portals
up to date and continuously marketing to your client base
can be a simple automated procedure. By making your site interactive,
up to the minute, and keeping the rest of the Internet informed
used to be a mammoth task. A database will turn this into
a devastating advantage.
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