Web site marketing and advertising,
secondary internet marketing tips
Building a web site without doing secondary marketing is
like like throwing your brochures in the sea.
Here are a few suggestions for using different types of media
to augment the search engine’s ability to bring visitors
to your web site marketing and advertising. The Internet moves
fast so stay current with the latest marketing news and techniques.
Include your URL in print media
List it in press releases, newsletters; datasheets, posters,
tradeshow exhibits, publications, business cards, T-shirts,
and mugs, etc.
Post notices about your site’s content to newsgroups
Whenever you add useful non-promotional content to your
web site, such as a "Frequently Asked Questions"
file, post notices to relevant newsgroups, forums and mailing
lists. Not only does this increase traffic to your web site,
but it also prompts people to add links from their site to
yours.
Start an e-mail newsletter
Some say that showing up in your viewers’ mailboxes
every week or month with schedules or industry news is even
more valuable than the web site itself. E-mail may be the
most effective "push" technology to date. Always
remember to invite your readers to check out your web site
for more marketing and advertising information.
Provide a unique service or capability
Add something unique to your web site that no one else has
such as calculators, extensive local or industry content or
an image archive and then send out a news release about it.
Keep the web site support staff informed
Make sure that the web site’s support staff is notified
of your web site marketing activities. Your marketing efforts
could cause an unexpected jump in traffic that could overwhelm
your server and your office.
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