Internet marketing keywords help to develop search engine
rankings
Start with the Title
Titles help users quickly grasp the site’s purpose.
Good titles use descriptive, relevant search engine keyword
in the title for search purposes, making it easy for search
engine users to find your site. If the title doesn’t
reflect the contents of the page, a user may not bother to
revisit your site.
Most search engines search by the title displayed at the
top of the browser window; the same title that will appear
in the user’s bookmark. In the HTML code, the title is
listed between the title tags, as shown here:
<TITLE>Your Title Goes Here</TITLE>
If you use frames—which Merchant Internet 's best practice
discourages for design, search engine and disability related
reasons—make sure that all of the subordinate pages within
the frames format also have titles. When search engines search
individual pages, subordinate pages may be logged in the results,
in addition to your main page.
Choosing Marketing Keywords
Choosing optimised search engine keywords for your META
tags is an art—similar to cataloging information. To
use keywords to your advantage, use specific and common terms
for your site. If keywords are too unusual or are too difficult
to spell, searcher may not include them in the search query.
Some Optimised Keyword Marketing tips:
Consider the terms the searcher would use. Make a thorough
list of the internet keywords that best describes the information
contained on the site. Give greater credibility to your keywords
by frequently using keywords. As keywords are used more frequently
within the site, the Relevancy Factor grows higher. Consequently,
the page is given priority in the search engine rankings.
However do this with restraint; do not overuse keywords; overuse
can affect the document’s readability. some UK search
engines will actually reject the keywords if they are repeated
too often or spammed in the document. some UK search engines
only look for keywords in the body of the document.
Tips for Building Internet Marketing Keyword List
Use Plurals: Plurals are easier to search than singular words
because search engines capture both the singular and plural
forms.
Vary Word Forms: Use the keywords in various forms, with
hyphens and without, one word or two words, etc.
Consider the Common Misspellings People Make: If you are
aware of how users commonly misspell words, you can use these
variant spellings in your keywords. Certain terms like 'Merchantinter.net'
are often misspelled. For example, searchers often type 'Merchant
Internet' or 'Mergent Internet'
Use Interent Keyword Combinations: Some sites only look at
the first 250 characters of a keyword list. To conserve your
character count, create keyword combinations or "key
terms." For example, if your site is about Internet Marketing
and you are a consultant in the UK , you could use "uk
internet marketing consultant "as one key term, thus
saving space for additional key words or terms.
Use Key Phrases
A recent study showed that users query phrases over 65%
of the time. some UK search engines even prefer phrases such
as Ask Jeeves.
Use META Tags
In addition to title and keyword searches, many search engines
target META tags placed within the HTML code. META tags are
not visible to the user. Therefore, you can code several types
of META tags within the HTML to make the web site more searchable;
you can use description tags, keyword tags, and many more
options.
Search engines index the entire page, regardless of whether
descriptions or keywords are included in the <META>
tags. The words in the <META> tags are indexed along
with the rest of the document.
Make META Tags Descriptive
some UK search engines use META tags as the source for the
page description that accompanies the URL in the search results.
Construct the description carefully. It should get the searcher’s
attention as well as describe the page. Use several of the
most important keywords in the description and keep the description
short. some UK search engines will not accept descriptions
that exceed 25 words.
To create a description for a web page, use the<META>
tag within the <HEAD> element. The basic syntax is:
<META name="description" content="Write
your description here">
Do not use HTML tags within the description or content part
of the META tag.
The tag would be used in the HTML at the top of the web page
in this manner:
<HEAD>
<TITLE>UK internet marketing consultant</TITLE>
<META name="description" content="Internet
marketing consultant in the UK.">
</HEAD>
The information from the tags would be displayed in the search
engine results as shown here:
UK internet marketing consultant
Internet marketing consultant in the UK
Keyword META Tags
The search engine uses information in the META tags when
it indexes the page. Using the <META> tag to add keywords
to a page provides additional information about a page without
interfering with the readability of the text.
Specifying keywords:
A second <META> tag can be used within the <HEAD>
tag to specify keyword phrases that further describe the web
page. The basic syntax is:
<META name="keywords" content="Write keywords
here, in a comma separated list">
If paired with a description tag, the HTML at the top of
the page might look like:
<HEAD>
<TITLE>UK internet marketing consultant</TITLE>
<META name="description" content="Keyword
marketing tips from Internet marketing consultant in the UK.">
<META name="keywords" content="UK, internet
marketing, internet marketing strategy, internet marketing
consultant , internet marketing service , internet marketing
firm, internet web site marketing, internet marketing solution,
internet marketing company ">
</HEAD>
Use Robots META Tags
If you want to prevent a search engine from indexing a single
page or pages of your site, place the Robots META tag in the
HEAD tag of a page to deflect the robot or spider. The syntax
for this tag is:
<HEAD>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</HEAD>
Not all search engines support the Robots META tag. Until
the tag is more widely supported, you may have to restrict
indexing of your site by another means.
Optional META Tags
Additional META tags that provide more information about
a web site can be added as necessary. An industry consortium
called the Dublin Core Metadata Initiative has developed a
15-element metadata set to facilitate the discovery of electronic
resources by digital libraries, researchers, other agencies
or specialized communities. Several of the Dublin Core elements
are worth considering:
Creator (or Author): An entity primarily responsible for
creating the content of the resource
Publisher: An entity responsible for making the resource available
Date: A date associated with an event in the life cycle of
the resource
Rights: Information about rights held in and over the resource
More information and example on the Dublin Core Element Set
is available at http://purl.oclc.org/dc/.
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