Internet marketing consultant and web developers quick fixes
Getting listed first
Some UK search engines will alphabetise their lists. If another
competing site uses the same keywords, one way to get to the
top of the list is to start the title with an "A".
For example, the title "Internet Marketing Consultant"
can be changed to "Absolutely Wonderful Internet Marketing
Consultant" which alphabetically put the title at the
beginning of a search. Avoid using a single "A"
since some UK search engines do not consider single characters
when searching. Numbers are also good. Sometimes numbers are
indexed before alphabetical listings.
Using the Most-searched Words
Be aware of what words are searched most often and try to
include some of them as keywords. For example, by using the
title "Internet Marketing Consultant" instead of
just "Marketing Consultant" the title would include
a more frequently searched for word , Internet .
Avoid Repeating Terms
One trick of the trade is to use the same term repeatedly.
However this trick can undermine your search goals. Cramming
a page with the same search term. Some UK search engines adopt
a zero-tolerance policy for filling a web page with keywords
that are repeated page after page; these engines reject the
term if repeated too often.
Use "Invisible" Keywords
Using invisible keyword is a technique that when used properly
increases the relevancy percentage used by UK search engines
to put a page at the top of their list. To insert invisible
keywords:
Go to the bottom of the web page and enter carriage returns
until the last line of text is no longer visible on the page.Using
the smallest type size available on the browser, type the
list of keywords
Change the font color of the keywords to match the background.
This renders the words invisible to the reader, but not to
the UK search engines. (Be aware that some UK search engines may
consider this an attempt to stuff a page with too many keywords.)
Hide Keywords in Images
You can hide keywords in images to create better search
results. When inserting an image into a document, you have
an option to add text that will show if the image isn’t
displayed. In some HTML authoring programs this is called
an alternate or ALT tag description. The information in ALT
tags can be read by the screen reader software used by the
visually impaired, and can provide useful information about
the images. (Again some UK search engines will consider this
method stuffing a page with keywords.)
The actual HTML code is as follows:
<IMG SRC="yourgraphic.gif" HEIGHT=30 WIDTH=60
ALT="describe your graphic and then list your keywords">
Hide Keywords in Comments
HTML programmers place comments in the source code to provide
additional information or instructions about the code. A comment
is placed in between angle brackets (e.g.: < >). For
example:
<!-- Internet Marketing Consultant -->.
Once again, be warned that the search engine may consider
this an attempt to stuff a page with too many keywords.
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