Java Functionality
By taking a new look at multi-channel retailing, online merchandising
and customer service virtually every online merchant can increase
profits.
We focus on identifying key areas and benchmarks that will
help internet marketers improve their online performance and
their bottom line.
Knowing your customer and your category are two essential
elements in merchandising online.
Please refer to the list below these examples for kinds of
java.programming offered by Merchant Internet.
Accessories—includes branded areas and gift services
to help customers make buying decisions.
Clothing—uses product enhancement tools for clothes,
gift strategies, cross-sells, and enhanced searches.
Cars—uses interactive tools and databases to help customers
select products appropriate for the make/model of vehicle.
Books/Music—features extensive search options, top sellers,
sales/specials, new releases, and pre-orders.
Computers—includes "ask the expert", product
comparisons, customisation, and configuration tools that support
online and offline sales.
Consumer Electronics—combines promotions, top sellers,
and price info with content to educate shoppers.
Department Stores—leverages offline brand and conveniences
with gift services, themed areas, sales/specials, and proprietary
programs.
Gifts—relies on seasonality and suggestions to encourage
gift purchasing.
Health/Beauty—leverages its offline presence by using
profiling and interactive tools to drive targeted sales.
Home/Garden—uses checklists, glossaries, themed areas,
and cross-channel initiatives such as promotion of store events
and links to weekly circulars.
Mass Merchants—uses cross-channel partnering to deliver
better customer convenience, service, and selection.
Office Supplies—the commodity nature of this category
makes it ideally suited for price promotions, pre-orders,
monthly programs, cross-sells, up-sells, cross-channel tie-ins,
and custom content.
Pets—features replenishment, profiling, interactive,
and community features to customise the shopping experience
and speak to the enthusiastic nature of pet owners. Petsmart
Sporting Goods—seasonality and specific sports dictate
product emphasis, custom content, and presentation, with "what’s
new", brand shops, gifting and clearance strategies the
standard bearers.
Toys/Games—"hot toys" and "best sellers"
are critical as is a gifting strategy that enables search
by age, gender, character, brand and/or theme.
|
