Web site usability analysis and search engine marketing
The objective of most web users is to find useful information
quickly. Web site features which slow the users ability to
find information or undertake transactions, such as bandwidth
intensive graphics, irritates them.
Content is king in the user's mind. Web siteUsers want quality
and relevance.
Web site usability studies have found that:
Visitors do not read on the web - they scan pages, trying
to pick out a few sentences or even parts of sentences to
get the information they want.
Visitors do not like long, scrolling pages - they prefer
the text to be short and to the point.
Visitors detest marketing hype - they prefer factual information.
Overly hyped promotional statements eg. "we provide
the world's best service" cause users to question the
credibility of the site
Visitors resent waiting for page downloads - they believe
it is a waste of their time
Visitors want site information to be organised logically.
Clarity of information and providing the right amount of it,
are very important
Is your site as user friendly as it should be?
Is it deterring potential customers from buying?
For an independent review of your Web site usability click
here to contact us.
Make it easier for your visitors to conduct business with
you
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