Increase web traffic with effective web site promotion
A great looking web site does not automatically translate
into good web traffic.
Substantial advertising campaigns can ncrease web traffic
but most advertisers have found that a heavy advertising budget,
including brand building advertising, has been very disappointing
in terms of the cost of customer acquisition.
Web site promotion is the key to e business success. Not
only is it essential to supplement advertising campaigns but
sites can be successful using web site promotion alone, spending
little or nothing on advertising.
Methods of web site promotion include:
-
Good search engine ranking for all web site advertising
pages
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Listings in appropriate categories of the major directories
-
Good ranking in specialised search engines in your field.
Many fields of interest now have their own search engines
and directories.
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Ensure all staff use a signature on all their outward
e-mails which promotes your web site and it's URL
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For all newsworthy changes to your web site advertising
and marketing, post the announcement in appropriate news
forums, all "announce" newsgroups and special
interest newsgroups of your target audiences
post to appropriate mailing lists (listservers)
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Web classified ads on appropriate classified ad sites
undertake a program to significantly increase the number
of web sites linking to your site
email specifically targeted audiences with your message.
-
Publish a newsletter of interest to subscribers that
will encourage them to visit your e business web site
-
Include a "media page" on your business web
site for press releases, mention of media coverage received,
background on your company.
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Use online advertising as both a method to increase web
traffic and to improve web site links
-
Ensure all company documentation includes the web site
URL
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Identify new target audiences and add appropriate pages
of interest to them, to your e business web site.
-
Merchant Internet can provide guidance as to the most
appropriate methods of web site promotion and assist in
task execution.
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Effective web site promotion is the key to your e business
success
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