Search engine submission services and submission software
fails to adequately deliver targeted traffic
A simple submission of your advertising website to a search
engine will rarely result in the optimum number of visitors
and frequently in a very disappointing number.
Here are the top 12 reasons why FREE search engine submission
software doesn't work.
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Inadequate quality page content so that the search
engines have little or nothing to index and other
sites have little reason to link to yours
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The content of your home page and your most important
pages do not adequately reflect the terms (known as
keyphrases and keywords) that most people would use
to query a UK search engine to find sites offering
products or services like yours.
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The website and/or web pages do not comply with the
listing guidelines or rules of the UK search engine
or directory to which the submission was made.
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Inadequate number of quality inbound links
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Your site has structural problems such as poor or
inadequate site navigation.
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Inadequate submission to Uk search engine s and directories
such as ODP, DMOZ, Looksmart and Yahoo.
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Many search engines do not undertake deep crawls
so that pages that are more than 3 levels deep do
not get indexed.
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Inadequate meta tag information
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The web pages and/or the website structure may contain
features or elements which make it difficult for robots
to correctly index them e.g. the use of Flash based
pages or frames.
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Dynamic pages - e.g. where ASP, Cold Fusion or JSP
are used to serve page elements and the page file
name incorporates characters such as ? and %,
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Each UK search engine has different rules, or algorithms
for ranking pages, so that a page which may rank at
say 15 on one may rank at say 143 on another
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The UK search engines continuously change their ranking
rules or algorithms, so that a page which say ranked
at 15 for the past 4 weeks, may now rank at say 143
(and may continue to do so unless you, or your search
engine optimisation consultant, do something about
it)
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Another mistake is over submission - i.e. submitting too
many web pages too quickly, thus triggering spam filters.
For an increasing number of search engines, submission of
only the home page, once, is necessary. Examples include Google
and FAST.
To enable your website with effective search engine promotion
and link density, contact
Merchant Internet who will be able to advise you on all
aspects of Internet Marketing.
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