Guaranteed UK search engine optimisation and online promotion
services
Search engine optimisation (SEO) is the most cost effective
online promotion that you can conduct.
SEO is the process of ensuring the structure and content
of your web site is optimised for correct indexing by search
engines and directories.
Recent studies have shown:
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46% of web users use search engines to first find a
website
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Search engines reach 92% of the Internet audience
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Using a search engine is the Internet's 2nd most popular
activity, after email
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Search engine listings out perform banners and tiles
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Consumers are 5 times more likely to purchase your
products after seeing search engine listing versus banners
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Search engines are the primary way most people initially
find web sites, but web pages not optimised for correct
indexing, generally result in a poor search engine ranking.
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The cost of generating a customer through a search engine
is virtually zero whereas the cost of generating a single
customer via advertising can be hundreds of pounds and greater
than gross profit.
If search engines are the primary way most people initially
find websites and the cost of generating a customer this way
is virtually zero, significant value can be added to your
site by optimising your web pages for them.
Website owners and their designers rarely place appropriate
emphasis on hiring search engine optimisation consultants
at the time they create their sites.
Good UK search engine optimisation does not involve finding
loopholes in search engine algorithms and exploiting them.
There are those that engage in this practice, which can give
a better search engine ranking in the short term but result
in medium to long term disaster. This is a direct quote from
Google: "Be very careful about allowing an individual
search engine consultant or company to 'optimise' your web
site. Chances are they will engage in some of our "Don'ts"
and end up hurting your site."
Good search engine optimisation is about building a site
which takes best advantage of traffic generated by search
engines and directories while achieving the marketing objectives
of the owner, by ensuring pages have good relevant content
sufficient to be well indexed and receive good inbound links,
that conform roughly to the various SE algorithms and that
avoid design techniques which cause problems for spiders.
more: search engine submission
Search engine optimisation - the most cost
effective online promotion you can conduct
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