Search engine optimisation will improve your web page ranking
and atract qualified visitors
Why is search engine optimisation important?
When people do a search for a site such as yours, they rarely
look beyond the first 30 results. It is therefore of no use
to you if your pages appear at say, position 356 - almost
no one will scroll through pages and pages of results to look
at an entry at position 356.
Most search engines are set to return results 10 at a time.
A position in the first 5 results is, by far, the most valuable
and a position on the first page of results (top 10 results)
many times more valuable than a position on the third page
of results (results 21-30). A ranking of 50 or higher (sixth,
or greater, pages or results) has little or no value. Your
pages are unlikely to appear in the top 20 results without
some form of search engine optimisation.
Is search engine optimisation worth it?
Search engine traffic is very targeted. Potential customers
who find your site using a UK search engine are actively looking
for your products and services. Search engine optimisation
delivers highly qualified traffic right into your website.
With advertising and promotion, you hope to attract people
to your site and interest them in your products and services.
In contrast, when people query search engines they have already
decided they are interested in your products and services
but they just don't know where to find them.
You can do your own optimisation but a search engine consultant
can get a better ranking faster. SEO is a complex process
with a steep learning curve that continuously moves as the
search engines change their algorithms. Also, every UK search
engine has a different ranking criteria.
To maximise your success from UK search engine ranking and
directory listings requires substantial time commitments plus
an in depth knowledge of:Internet marketing - what is working
and what isn't
-
Search engine submission rules
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Search engine ranking criteria - algorithms
-
the most common search terms and phrases people are currently
using to find sites like yours
-
spider friendly HTML (as distinct to normal HTML)
-
your main competitors' websites and their web site optimisation
-
your search engine ranking compared to your competitors
If you don't have this SEO knowledge, or could spend your
time more profitably on other management tasks, then contact
our search engine consultants who can help maximise the number
of new customers referred from UK search engines and directories.
Search engine optimisation will drive qualified traffic
to your e commerce web site.
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