Merchant Internet

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Top search engine ranking, improve web site marketing and advertising

A top search engine ranking is the main way most people initially find web sites. The main other ways are word-of-mouth referrals, links from web sites, e-mail marketing and advertising.

Having found a web site, most people return through bookmarks, links or a direct type-in of the URL.

Web site traffic can be boosted by:

increasing the number of new visitors

increasing return visits

As has been clearly demonstrated over the past few years, advertising is an expensive method of new visitor and new customer acquisition. In contrast, referrals from search engines and directories, word-of-mouth, web site links and web promotion are very inexpensive.

UK Businesses can spend £1,000 or more on advertising to acquire one customer yet virtually ignore the almost free methods of referrals from top search engine ranking and online web site marketing and advertising..

The first step in boosting web site traffic is to analyse your own web site advertising traffic to understand how visitors reach your web site advertising and what they do when they are there.

Unfortunately, few web pages have been designed for top search engine ranking . Each search engine has different requirements and rules for correct indexing. Few web design agencies adequately know and apply those rules. They sometimes ignore them as some rules limit their creativity. As an example, framed pages cause indexing problems for UK search engines.

Your own web site advertising may require frames so it can perform certain functions so does this mean your pages can never be well indexed? The answer is no - there are a number of "workaround" strategies which can be employed to overcome these problems.

With more than 2 billion web pages on the Internet, how well do your own web pages get found by a UK search engine?

For some businesses, PPC or pay per click promotion can be a very useful supplement to free search engine rankings. PPC involves bidding on keywords and keyphrases for engines such as Overture and Direct hit.

Another option is Paid Keywords - i.e. buying keywords and keyphrases at search engines and directories such as Google and Yahoo.

These generally work well for as long as you pay and are excellent for direct marketing campaigns. Of course the free search engine ranking work 24 hours per day, every day. PPC and Paid Keywords should supplement the free ranking strategy and not be a substitute.

Top search engine ranking should form an integral part of your global internet marketing strategy. Some UK search engine optimisation specialists take a very aggressive approach and attack known "weaknesses" in search engine algorithms. This gets them high positions temporarily until the search engines catch up with them and take punitive action such as banning the domain.

Getting top search engine ranking will improve web site traffic, sales leads and brand awareness. This takes an in-depth understanding of each UK search engine and directory, web design, your company's products (features and benefits) and your web markets.

Merchant Internet recommends a more conservative, long term approach to improve search engine ranking which forms part of your internet marketing plan. The results will be nearly as good over the short term and have a high degree of success over the long term.

Want to improve search engine ranking and drive more traffic to your web site advertising and marketing ? Read more here.

Still in the process of having your web site advertising built or instituting a major upgrade? We can generally identify inexpensive changes which will significantly improve search engine ranking .

Institute a sound search engine ranking strategy