Customer relationship management, web site design and internet
marketing analysis
To maximise repeat sales, a web site must meet the continuing
needs of its users.
Unfortunately, many corporate web sites appear to be designed
to meet the needs of their managers. A web site is not just
another sales channel. Websites which don't produce the expected
results generally are not meeting the continuing needs of
their users.
Problems include:
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sites designed around the bricks and mortar corporate
structure (products, services, brands, and distribution
channels) instead of around the unique features of
the Internet
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bandwidth hogging "cool" features and site
structures that irritate the very customers the site
is attempting to attract
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confusing website layouts and graphics
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A web site also must be kept up to date and interesting to
its users, on a continuing basis. It is not enough to just
build a web site and review it's performance every three months.
Market conditions change rapidly so a site and it's market
must be continuously monitored and appropriate changes made.
Merchant Internet can assist you to:
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keep abreast of market changes including changes
to competitive sites
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identify areas where your site does not meet the
continuing needs of your users
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experience your site as your visitors do
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meet the needs of your site visitors and exceed their
expectations
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identify and implement site improvements with the
most favourable cost/benefit ratios
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structure and implement a program of continuous site
monitoring and improvement
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Maximize repeat sales - meet the
continuing needs of your website users
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