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Performance analysis of internet competitor search engine ranking

Continual performance analysis of your internet competitors and their pages is an essential part of competitive performance analysis and the best technique for optimising your own pages:

determine why internet competitors pages enjoy a higher or lower search engine ranking than yours for the same keywords or keyphrase

learn how each search engine ranking differs by examining how the same page ranks differently between engines

examine how internet competitors market the same products and services

If you wish to undertake the competitive performance analysis yourself, purchase a software package that compares your internet competitors' pages to your own pages. This will provide clues as to changes that can be made in the HTML and content of your pages so as to improve their indexing by search engines.

Tools are available to check search engine ranking or you can conduct the searches manually. If you do, ensure you take advantage of the advanced searches where you can obtain 50 or 100 results at a time.

It is particularly instructive to thoroughly examine the sites of your web internet competitors (as distinct from bricks and mortar competitors). Look at the structure of their sites, usability and how they market their goods and services.

For competitive performance analysis to be effective, you'll need a good knowledge of "spider-friendly" HTML, weaknesses in your software packages and tools (none are perfect nor comprehensive), recent changes to search engine rules and algorithms, web demographics and trends, your internet competitors' marketing strategies and trends in the markets for your products services.

Be prepared to make a fairly substantial investment in time to get this right. To maximise success, thorough and regular competitive performance analysis is essential.

We can help you analyse your internet competition.