Analysis of web site traffic can improve search engine indexing
E business web sites have a unique advantage over bricks
and mortar businesses - a wealth of information about site
visitors is automatically captured in the site logfiles, virtually
free. Web server logfiles are the main source of information
on web site user behaviour.
Merchant Internet marketing consultants can help you interpret
this information to make sound decisions about web site visitors
and their behaviour. Focusing on how the visitors arrived
at the site and what happened after, enables businesses to
make changes to their sites, to improve site visitor experience,
increase site traffic and create additional sales.
Web site log file analysis can be used to:
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better understand business web site visitor behaviour
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improve search engine indexing of site pages.
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Information available from logfiles includes:
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how many unique visitors come to a site
from where they come
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how users find your site
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how long they stay
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what they did while they were there
most popular pages
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main pages where visitors enter your business web site
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main pages from which visitors exit your site
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keyword search terms visitors used to find your business
via search engines
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visits from search engine indexing robots
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visitors' pathways through your site
main referring sites
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main referring search engines
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Web server logfiles are the main source of information on
web site user behaviour. Many e commerce systems provide logfiles
of buyer behaviour
We can help you interpret the information from logfiles,
uncover hidden information and make strategic business, marketing
and web promotion decisions.
Make sound decisions about your business web site visitors
and their behaviour - contact
Merchant Internet today
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