Merchant Internet

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Search engine keyword marketing and keyphrase suggestion tips

Select search engine keywords and keyphrases most popular with your potential website visitors

Try to think the way your potential customer thinks.

What words will your potential customer use when conducting a search for websites like yours?

Write down the 50 most likely words and the 25 most likely keyphrases (combinations of these search engine keywords) you believe they would use.

Create two, three, and four word keyphrases. Ask others for their input - you might be surprised at their suggestions.

Rank these search engine keywords and keyphrases. Rank the most likely keyword or phrase no. 1 and the least likely word no. 50 and phrase no. 25.

Analyse your web server log files to determine whether your existing traffic has been using similar keywords and if the ranking is similar.

Determine the main search terms (keyphrases) actually used by people trying to find web sites like yours. Tools available include WordSpot, WordTracker, GoTo and Google AdWords.

Concentrate on three and four word keyphrases - you will have the most success with these e.g."search engine keyword marketing " or "optimised search engine keyword marketing"

Examine the search engine ranking of your competitors in all search engines, for the same keyphrases you now have in your final list.

Re-rank your keyphrases list, based on the above information.

Analyse each of your main pages to determine the density of keywords and keyphrases on each.

Analyse each of your main competitors pages to determine the density of keywords and keyphrases on each.

Optimised search engine keyword marketing will drive traffic to your website by targeting search terms
that people typically would use to find a site like yours - contact Merchant Internet today.

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