Merchant Internet

Freephone: 0800 980 5125


.....9 Leigh Street

.....London

.....WC1H 9EW

UK contact management software solutions

A contact management database is just that: a software solution written to let you record information about your contacts and how you contacted/will be contacting them.

There are many business contact management solutions available from simple and cheap 'shareware' offers, through to more sophisticated commercial packages and very expensive sales & marketing systems.

Some are oriented towards specific markets (such as sales, business or management) while others are more generic to general contact management.

Some of the benefits of contact management software are:

Cost. You can buy UK contact management software for hundreds of pounds (or less - or more!) as opposed to the generally more expensive business solutions. You also won't have to pay annual support costs (you might even get 'pay as you go' support) and training is likely to be far less (or even not "needed")

Pre-defined fields and functions. All contact management software should come with many useful pre-defined fields such as name, address, telephone numbers, note fields, contact dates and so on. These can be very useful for many business. Many software solutions will also come with some simple pre-defined reports and functions

User defined fields. Many of these solutions also let you add your own fields which might possibly be used for your more business -oriented data.

Ease of use. They can be simple to use, either because they don't need to offer much and/or because their fundamental functionality is straight forward and they are written for a wide number of applications. Not always true of course.

Good start-up solutions. They can be good for a start-up business which may want to move on to more specialist business management software later on. If this is the case, then it is immensely useful if the contact management software can 'export' all its data out of its database so you can transfer it into any new package at a later date.

Large numbers of users. Many contact management software packages have thousands of users, which should mean stability (the bugs too often associated with business management software packages are not so common in contact software), more development and possibly a user-group voice.

Some of the downsides of contact management software include:

Not written for a UK business. An obvious remark but an important one. If you don't buy UK contact management software then it is not likely to be written for or oriented to the type of work which UK businesses and companies require

Not so good for high transactions . If you have a large number of records and business then contact management software may be less suitable with the lack of mass processing functionality.

Little analysis / database segmentation. The cheaper contact management software may not offer much analysis as you would want to have . Can the database analyse / segment by any field?

Maintenance. You will probably have to pay to upgrade to any new versions.

Support. Support is unlikely to be business -aware and the quality is harder to assess.

Training. For some contact management software, training might not even be offered.

Databases

Database Marketing

What

Why

How

Benefits

Examples

Solutions

Contact

Developing

Outsourcing

A.S.P.'s


Our initial consultation is FREE


From basic marketing software and database design to company training courses or specialist packages our programming and your marketing strategy will make sure that your e commerce solution will last the course.


E Mail Marketing Software


Effective email marketing software to acquire new prospects

Permission-based email marketing software to expand your customer base

Email marketing list management to retain customers




 

 
 

 

London and UK Internet Consultants specialising in Internet Marketing, E-Commerce and Advertising