Hosting
Overview
Hosting is all about the availability
of your web site, 24 hours a day, every day. The prospects
must be able to find your site, and when they do, it must
not be seen to be on some cheapskate, half-baked, slow, 'free'
service. And make no mistake, many punters know a free portal
when they see one - they use them themselves. You, as a serious
business, are expected to be using a serious service. Your
domain name must be your own, not the basic "yoursite.isp-advert.co.uk"
that goes with a free site.
Problems
Not only do free sites look cheap,
they tend to perform badly, especially at peak times. And,
if your site gets too busy, your ISP may just cut the service
altogether until the end of the month, when your bandwidth
allocation is restored. Not only that, if their other sites
get too busy, they might still drop your service for an hour
or two. Good for business? We don't think so. And what about
the pop-up adverts that some free services generate? A customer
could be enticed away from your site, and you would never
even know about it. From the point of view of serious business,
some free sites are little more than tempting-looking parasites,
interested only in generating business for themselves, and
not for you.
The same general sorts of considerations
apply to your e-mail. Free Internet e-mail portals are a great
idea for the general public, but they give entirely the wrong
impression about any business that uses them; or perhaps it
is the right impression? If you are serious about
your business, and about benefitting from the Web, it is time
to take action.
see Solutions
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