Internet Basic Issues
Sending Details, broadcasting information
The net is not a substitute for face
to face interaction. It is another channel of distribution.
Rather than sending a hundred-weight
of paper to potential clients, you have an online brochure
to which they can be referred. People use the web for research.
If you consider that probably 80%
of the business function is information gathering and delivery,
and 20% client relationship management and closing deals,
then the net can make the business ’s task much more effective.
Using rich content, sending your
details around multiple portals and emailable tours will all
boost revenues and instruction levels.
Consumer confidence and profitability
can be enhanced by bringing up the standard and quality of
services through the use of the very best web technology.
Facing the multi-million pound spend
of sites like PrimeLocation is not an easy challenge for most
business, but for small and medium sized business, the web
will prove essential.
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