Merchant Internet

Freephone: 0800 980 5125

.....9 Leigh Street

.....London

.....WC1H 9EW

Internet Basic Issues

Reduced Costs

We are happy to advise you on a Turn-Key Marketing Systems that can multiply your www-generated transactions!

• Our system is web-based. You will never have to order upgrades and reinstall them on multiple machines.

• Our Applications are modular, allowing an administrator to distribute user access selectively throughout their organisation. This allows you to protect certain information, while keeping costs low.

• Total Integration with your company's, agent's, and partner's websites.

• Instant Extranet capabilities. Just as applications can be shared throughout one company, they can be shared throughout many companies. Selectively merge your internal data with your service providers. This application is perfect for franchises and other decentralised organisations, or closely associated group of independent companies.

• Centralised Customer Relationship management.

• Obtain customers through your own Portal..

• Web-based call centers.

• Reduce your cost of client acquisition through collaborative marketing campaign development and tracking system.

Our services are designed to add value to every stage of the process, using the internet to increase your desktop productivity, enhance your business skills and win new clients. The Internet is about driving cost-savings through a business, making things cheaper, trying to meet prospects through the web direct and saving money by getting things done once.

Time and again business are underestimating the true cost of the combination of their IT products, time wasted, opportunities lost and sheer heartache caused by trying to get everything to work together smoothly.

There is another way however.

By planning your needs overall and paying attention to some realistic objectives.

Reducing Advertising Costs

Here is http://www.urbanspaces.co.uk/ who wish to reduce client acquisition costs within their niche of Lofts in Clerkenwell, Hoxton and the City fringes. Effective site promotion ensures anyone using the search engines to research loft and contemporary designer properties in London will find the agency site.

This will be developed over time to cover the full range of searches relative to generic property terms, areas of London, miss-spellings, capitalisations etc. Here are searches for London Lofts on.

Rather than a links page we have included related design orientated companies within the Loft Directory  Companies who wish to be associated with the site can submit their URL and often include a reciprocal link on their site. 

The directory grows automatically in response to scheduled email marketing campaigns. As the directory grows so does the link popularity. This leads to more visitors to the agency site and more registrations for negotiators to engage.Here's the link popularity score on:

Fast 51

Alta Vista 56

Aol 34

Google 25

HotBot 37

MSN 50

Further site promotion will include the roll out of a number of property related web sites such as http://www.urbankitchens.co.uk, that will stand as doorways to the 'core agency site' and build awareness and acceptance of the corporate brand within the contemporary design niche.

These sites will also host further doorways consisting of individual property details that will ensure coverage of searches on less used property searches or down to street level and increase the link popularity factor. These pages are created and submitted to the search engines as each new instruction is entered into the agency management system.

 Reduce Administration Costs

 Here is http://www.edwinhill.co.uk who require the ability to distribute and upload property details, in-house and from multiple office locations.

Property display system ensures staff can update and edit properties on this and any other nominated property web sites without any specialist web knowledge or training. The elements of the search can be edited in house as new developments are taken on. For individual high caliber developments staff can develop special micro sites to display properties and land in huge detail

• Property details are preformatted in an online admin area

• Photos are automatically optimised for the web, virtual tours and floor plans can be added

• Savings made on repeated input and delivery of property data  to portals, press, agents and clients.

• Leads managed in a database for scheduled remarketing

Reduce Communication Costs

 Here is http://www.4sale2let.com/ ,  who require the ability to communicate online with clients at all stages of the property transaction. Potential clients can then be kept informed from inquiry to instruction to completion. Virtual tours give the opportunity to view commercial properties.  Custom reports for clients are developed for viewing online as part of an Extranet. The company is expecting huge savings from reduced non essential work and increased profits through extra marketing opportunities. For example:

• Automatic emailing/fax/SMS of property details for registered users.

• Custom bulk e-mail shots for targeted marketing or canvassing.

• Client account information displayed online for progress tracking.