Advertising and Marketing
Easier Life
Creating a website is certainly useful
as part of the small business marketing mix and can be very
cost effective but does not even scratch the surface of what
the internet offers the entrepreneurial and forward thinking
company. Our services are designed to add value to every stage
of the process, using the internet to increase your desktop
productivity, enhance your business skills and win new clients.
It’s about driving cost-savings
through a small business, making things cheaper, trying to
meet prospects through the web direct and saving money by
getting things done once. Running a 21st century business
should be cost effective, shouldn't it? After all with email,
fax, powerful computers and the large number of suppliers
out there you'd think it would be easy.
This staggering average wastage of
17.5 working days per year of managers and owners time resolving
issues is proving that for the majority of small UK businesses
the reality is anything but easy.
Time and time again UK businesses
are under estimating the true cost of the combination of their
IT products, time wasted, opportunities lost and sheer heartache
caused by trying to get everything to work together smoothly.
Of over 2,000 UK companies quizzed
the average budget they thought they had set aside was £3482,
yet the very same agents were paying an average of £23,000
in real terms for the Internet and IT. The majority, some
80%, had no idea what their total spend was per year.
UK business directors listed their
top known extra burdens as:
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Hours on hold to IT support
about problems.
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Lost revenues due to malfunction
of computer equipment or website advertising .
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No email.
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Extra services billed by network
maintenance companies per hour for "repair jobs".
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There is another way however. By planning
your computer needs overall and paying attention to avoiding
short term deals with a sting in the tail.
By getting professional service levels
rather than wasting hours per year of your own valuable time.
Contact Merchant Internet
to see how we can help you increase your business efficiency
through internet marketing and web advertising.
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